International filing strategy
Compare national, regional and Madrid routes and build a plan around your commercial rollout.
Learn more →GLOBAL TRADEMARK SERVICES
Protect your brand
market by market
Trademark filing support for businesses entering China and for Chinese brands expanding overseas. We compare national, regional and Madrid System routes before a filing strategy is selected.
Bilingual supportChinese and English coordination
Route comparisonNational, regional and Madrid
Lifecycle supportFiling, examination and renewal
SERVICES
Practical support for an international brand portfolio
A filing should reflect where you trade, what you sell and how the mark will be used—not merely which form is easiest to submit.
United States trademarks
Prepare filing information and goods/services descriptions, then coordinate examination and maintenance stages.
Learn more →European Union trademarks
Assess the unitary EU route, class scope, conflict exposure and plans for genuine use.
Learn more →Clearance and risk review
Search relevant registers and evaluate earlier rights, distinctiveness and specification issues.
Learn more →Office actions and disputes
Clarify objections and coordinate an appropriate response with professionals in the relevant market.
Learn more →Portfolio management
Track renewals, ownership changes, licences and territorial expansion across the brand lifecycle.
Learn more →PROCESS
From market plan to filed application
Scope
Confirm the owner, mark, goods/services, markets and launch timing.
Search
Screen for conflicting marks and identify route-specific risks.
Strategy
Agree territories, classes, filing basis, documents and cost components.
Follow-through
Prepare the filing and track examination, publication, registration and maintenance.
INSIGHTS
Latest trademark guides
Trademark Ownership, Assignments and Recordal Across Jurisdictions
Learn how to navigate trademark ownership, assignments, and international recordal procedures across jurisdictions using the Madrid System and Paris Convention frameworks.
Learn more →Madrid System Practice: Managing Succession Effects and Currency Rules
Learn practical strategies for navigating Madrid System international trademark registrations, including successor state effects, jurisdictional rules, and currency conversion requirements.
Learn more →How to Choose Between Direct National Filings and the Madrid System
Learn how to choose between direct national trademark filings and the Madrid System for international brand protection with strategic insights.
Learn more →FAQ
International trademark FAQs
Does one international registration protect a mark worldwide?
No. Trademark rights are territorial. Protection normally requires national or regional filings, or designations through the Madrid System. Each designated office may examine the mark under its own law.
Is the Madrid System always better than national filings?
No. The number of markets, the basic mark, scope of goods/services, budget and likely objections all matter. Direct filings can be more suitable for a small number of priority markets.
Why search before filing?
A search can reveal identical or similar earlier marks and help assess refusal, opposition or infringement risks. It does not guarantee registration, but supports a better-informed decision.
What information is usually needed?
The applicant's details, a clear representation of the mark, proposed goods/services, target territories and information about existing applications or registrations. Exact requirements depend on the route and jurisdiction.
Tell us where your brand is going
Share your mark, goods or services and target markets. We will use them to outline an initial filing route.